Advertecture Portends Future
Topless - sorry - Tapas Club In Park
When we first spied this three-story frame painted in eight-bit pastels across the side of 110 Kent Avenue - a nineteenth century brick building blissfully landlocked by East River State Park - we thought to ourselves, "Huh. A giant Space Invaders shield. Thank goodness."
But several days later, noticing the absence of rows of hovering, bomb-dropping aliens above it, we began to wonder if our earlier conclusion was premature. So we asked the building's owner about it.
The 30 ft pastel frame is the outline for an upcoming billboard for a "tapas bar and club" to eventually be developed in the building. From the sound of things, the would-be restaurateur has been haggling with State Parks for some time, and expects a long road to the first evening when park-goers munch boquerónes and albondigas and sip Syrah while watching the sun set over the Manhattan skyline.
Until that day, we'll have a romantic, thirty-foot wall ad to gaze upon and get us in the mood.