Edge Fence has Gone Ghetto

We've been hating on the Williamsburg Edge development's logo-wrapped construction fence since it first went up last spring. The two-block site fronting on Kent Avenue sports a cyclone fence swaddled in a vinyl mesh scrim that's slathered with inane (and occasionally nauseating) marketing slogans aimed at convincing prospective buyers that living in a riverfront high-rise with a 11211 zip will allow them to partake in whatever vestige of 'cool' that might remain when the development opens in 2009.

Examples of the blather we've been staring out at for the better part of a year:

ROCK
Indy Bands + Stone Countertops

Huh?

SHOP
The Hippest Zip Code + The Coolest Dress Code

Ewww!

Anyway, to be fair, to-date the Edge's site has been one of the cleaner, more professionally-run construction sites in the neighborhood (trust us, that ain't sayin much).

But the winter winds, regular douchings of road salt, and general Williamsburg grime have taken their toll. The fence is caving in in several places, the scrims are tattered and dirty, signage is broken and dangling. The thing has become an eyesore that deserves to be spruced up before their sales office opens across the street in a few weeks.