Friday, December 28, 2007

SPLASHER CASHES IN


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In February 2008, suspected Splasher Zach Dempster confirmed suspicions that he was behind last winter's spate of street art paint-splashings in Williamsburg and the Lower East Side, by opening Splash, an art and clothing gallery in Dumbo. The store features paint-splashed Faile and Swoon pasteups and spattered American Apparel t-shirts, and is open only "when you can catch me," according to Dempster.

In August, Dempster went mainstream, announcing a line of Splasher-branded apparel exclusively sold at retail giant Target, and a line of paints and wallcoverings to be carried by Home Depot. The decorator products will be sold under the moniker Splasher, by Dempster and will include exterior paints in a range of neon colors, a proprietary paint-shooting squirtgun, and a catalog of manifesto-themed wallpapers that are hung using glass-infused wheatpaste.