Urban Green
not color-corrected. we swear.
We'd been holding off on this one, figuring it was so obvious, someone would beat us to it...(apologies if they did and we missed it).
Last week, over at 125 North 6th in Williamsburg, Northside Tower Realty's Urban Green sales center was either freshly open for business, or darn close. It's cinder block façade glowed with a fresh coat of eco-riffic green latex that says "Buy me! I'm the sustainable condo you've always* dreamed of!"
Meanwhile, across the street at 142 North 6th, past the stop-work-order-riddled, often-unlocked security fence, the actual excavation for the 47 unit complex's foundation sported a slowly-draining pond, wearing the exact same shade of (maybe not so) eco-riffic green as the sales center, the building's website, and all of its marketing materials.
We haven't seen marketing and production that color-coordinated in a long, long time.
*at least since late '06
Surf's Up at Urban Green! [Gowanus Lounge]
posted by i'mnotsayin @ 8:22 PM
3 comments
3 Comments:
That's f*cked up.
yes it is. sustainable...ugh. it has devolved into a buzzword, assuming it was ever anything more. Sustainability is oft' misunderstood...
Perhaps the most two most important aspects of sustainable buildings are COMPOSITION and MATERIALS. Steel is very far-removed from it's original state, and the design of this building is, I daresay, very difficult to love and sustain. Why is the Pantheon still standing today as the most well-preserved building from imperial rome? Both its composition and materials very easily lend themselves to easy sustainability. The avante garde is very rarely sustainable (and no, the pantheon was not avante-garde, at least in our modern sense).
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